Analysis of two copyright campaign

Moments worth paying for

1. To promote not illegally downloading movies, it uses elite people, and their views on their favorite movies to convince people that these things are worth paying for
2. It aims to get more people to pay for watching these movies, and to stop people from illegally downloading them.
3. The target audience is probably young adults, as they seem to download movies more than older adults, and it also targets film fans, as it shows movie stars talking about other movie stars
4. To the right are 2 different ads put out by Moments worth paying. One of them is Billy Murray, a famous English actor, and his opinion on taxi driver and Rob De niro, and the other is a ad made by Will Ferrell just for the thing
5. How successful it is might be debatable, but numbers of pirates have gone down, at least slightly, since this ad campaign was introduced
6. It uses imagery to persuade you to stop pirating, as it has the people involved talk to you. It also uses the opinions of celebrities to convince you to change your opinion
7. How it specifically targets the audience is it used the people in the movie to talk to the fans through an advert

Knock off nigel

1. To convince people to stop stealing films, the knock off Nigel campaign makes people who do do it seem like an idiotic minority, by ruining the date Nigel was on in the first ad, and ruining his job in the second.
2. The campaign aims to get people to stop illegally buying fake DVDs/ illegally downloading movies, and to convince them to buy it legally.
3. It has the same target audience as the Moments worth paying for, as they both target young adults, who are also film buffs.
4. There was two videos, the one above, and one with a Ron Burgundy lookalike with the same job as the old man. There is also an internet ad, above, comparing downloading fake films with other crimes
5. It was a bit successful, as it would have convince people that they are acting like idiots by illegally obtaining these fake movies
6. It features comparative language in one of the ads, comparing him to idiots, and another is calling him cheap for doing the crime they are ridiculing him for.
7. It speaks to the target audience by featuring a catchy song, and someone who is their age in the ads. It also features a slightly recognizable face in the other, so that they will connect with the ads