Photo shoot

We have finished shooting our film trailer, and some photos from it are above

 These show that the trailer was filmed around baldock, and they are all screen-shots from the movie, so it shows that the trailer is done, and it also shows the location and shots we used in our trailer. We did not manage to take any photos separate from these though.

Drafts

The draft for our social media pages looks like this. We will update it, however right now, we are just using the draft. We plan to make this even more detailed, and more messages about piracy being bad and similar ideas


The draft for our webpages is even more basic. It will definitely be updated by both of us, but for now, this is it.  We plan to have a very interactive website, and it will feature links to the trailer of the film, and the two social media pages. The social media pages feature below

The reason we used these was because it connected well with our target audience, as they tend to spend a lot of their time on their phones, so they will look at Facebook, and therefore look at our campaign.

We also made a website which we are very strongly working on right now. Here is one of my pages which I am working on

We are still working on it. The plans to improve it feature adding links, better connectivity to social media, and more stuff. The website will also go live in the near future However it is is coming along very nicely.

Campaign logo ideas

I have thought of 3 different names for the campaign.

Copyright Heroes was our original choice, but we decided that since that the original choice was the name on the brief, we were actually working for that company, and shouldn't use that.

Copyright Protecters was the second one we thought of, as it is similar to copyright heroes, but it is different enough to use, but it is a bit boring

Copyright inc was another idea we had. We liked the name, but we decided that it sounded like we were the people enforcing the copyright, and not just the people protecting it.

We ended up deciding on Copyright Protectors, as it is different enough from the original, and we didn't need to completely redesign the logo we had made for when the name was copyright heroes.

We also had 3 ideas towards the slogan

'Protecting what's yours'- This was the third one we thought of. We went with this one, as it is actually catchy, and it sums up what we plan to do, but still isn't boring.

'Stopping the pirates'- We thought that this is true, as this is the point, however it isn't that catchy.

'Ending copyright theft' This has the same problems as the one before, as it is pointing out what we are doing, however isn't that catchy.


These are 3 logos we created. The first one shows a C and a H, showing our early name as Copyright Heroes. The main difference is the colour, early on we decided on a blue colour, as Blue and Red contrast very well. However, blue has males undertones, and the message is that everyone could be a pirate. That is why we changed it to the second one. This shows the same text, just with a black background, which is more gender neutral, but we decided to seperate ourselves, we needed a different name, which required a different name, leading to the final logo, which feature a C instead of a P, because of the name changes from Heroes to Protectors.

So the final choice of name is Copyright  Protectors, which will spread around the name of Copyright Heroes, as it is closely linked to that name, and it will stick in the minds of teens, as it is simple to remember.

The final choice of slogan is 'Protecting what's yours' as it is also simple to remember, and it is also showing that copyright affects everyone, using the 'yours', and it also shows that piracy is genuine theft.

The final choice of logo is the bottom one of the 3 below, as it links to the name, as it has a C and a P, following  Copyright Protecters, and it also sticks in the mind of our target audience as the colours contrast, and it features gender neutral colours, showing that boys are no more likely to be pirates than girls.

Campaign ideas

I can say for sure right now, that me and charles are creating some sort of film, as we have all the supplies, and a couple of friends open to making it. However, we are still deciding the other idea,

The pros to the film idea is that we can show our ideas easier, and it is fun to make a film, however the cons to creating a film is that it takes a while, and can get tedious at some points.

The target audience will be older teenagers to young adults, as they were who we targeted with the survey, and it will be of both genders, as they both answered similarly still

Survey

We only had time for one survey, instead of 2, so we chose to make it the best that we could


We learnt from this survey that younger people tend to do piracy more than older people, as only 2 30+  year old people answered it. We also learnt that maybe we should target boys more than girls, as there were more boys who answered it. And mostly the internet cause the people to pirate the movies and music they pirate. Also, not one person answered no to doing digital piracy, out of 10 people who answered the survey.

Target Audience

Target audience

Our target audience would be around 14-18, as that age range needs to be targeted more, and we understand them the best, as we are in the middle of that age range, and we would therefore be the easiest to make the group for, and it is easiest

Storyboard

This is our storyboard. I'm not the best of drawers, plus my handwriting isn't the best, but this still shows off our film to a pretty good level. It was made when the film featured more actors, but it's still good for showing off what I planned the film to be, and what it ended up being

Presentations

This is our presentation. We learnt from this presentation that I am pretty quiet, so I need to learn to have more confidence in myself and speak up louder than I do currently. And another idea is that Charles could keep to the script a bit more, as I got a bit confused about what to say, but I could also have my part in this by remembering my lines better than I did, as that means that I could have improvised better than what I did. The notes also say I should look at the audience more than I did, which I completely agree with.

This is our second Presentation. I believe it is an improvement on the first, as it had fixed all the original problems the first one had, and got less advice about the things we got advice on last time, so it is at least a slight improvement. I do feel like it could have gone better, however it did go fairly well